Licensing
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Marketing

Photo By: John Doe
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Development
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Partnerships

Photo by: John Doe
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About Us

Our Services

Cronus Global brings proven international success building the world’s leading Consumer Products franchises.

We expertly extend the commercial opportunities for our clients' brands with the following services:

Brand and licensing consultancy
Evaluation and identification of product gaps and category white spaces
License contract negotiation and management (Licensee or Licensor)
Full brand management including strategic planning, promotions and marketing campaign implementation
Product and concept development

Liaising with licensees to ensure proper adherence to development guidelines and maintenance of brand integrity
Go-to-market strategies associated with the launch or continued placement of licensed merchandise
Review and visual development of brand decks and style guides
Support at licensing-focused and other brand-centric tradeshows

Our Founder

Kristin Calzada

Founder/President
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EDUCATION

McKendree University, Lebanon, IL

Bachelor of Business Administration

Cornell University, Ithaca, NY

SC Johnson College of Business

Digital Marketing Certification

“After spending almost 14 years at Warner Bros. Consumer Products and reaching the level of Vice President, I thought it was TIME to use my expertise to help more companies achieve success.” Kristin Calzada

Kristin has 20+ years of combined experience in global consumer products licensing, marketing, sales, product development, buying, and manufacturing at companies including Warner Bros., Funrise Toy Corporation, and May Merchandising Company. She founded the lucrative Global Gaming category for Warner Bros. and created the Willy Wonka Billion Dollar Golden Ticket lottery program—the largest revenue-generating instant ticket lottery program in history. She received the Commitment and Partnership Award from Mattel© for her work in developing The Dark Knight toy line and served on the Board of Trustees for Camp Ronald McDonald of Southern California.

Kristin is the “Go To” expert in creating, managing and growing record-setting global license deals within diverse industries. She is a seasoned professional and has worked with high level leadership at manufacturers, A-List talent, and industry leaders to close multi-million dollar contracts that drive brand performance. Additionally, Kristin possesses a 360◦ understanding of licensing success, including product approvals, financial requirements and is able to create fully integrated marketing campaigns, eye-catching pitches and execute highly-successful product launches.

VIP PARTNERSHIPS

DC Comics

Mattel

LEGO

The Ellen Degeneres Show

Seinfeld

Adam West (Batman)

Lynda Carter (Wonder Woman)

Dahl Estate (Willy Wonka)

Alienware

HIGH VALUE PROPERTIES SOLD

TMZ